Riyadh Season 2025 Sponsorship Contracts Signed with Major Local and Global Partners

The signing ceremony for the Riyadh Season 2025 sponsorship contracts took place Thursday in Via Riyadh, attended by Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki Alalshikh.

 CEO of the General Entertainment Authority Eng. Faisal Bafarat initiated the ceremony by signing a sponsorship agreement with the Saudi Tourism Authority (STA), which was represented by its Chief of Partnerships and Executive Affairs Abdullah Al-Haqbani.

 Eng. Bafarat then proceeded to sign Premium Partner contracts with five other major entities. These include the Saudi National Bank (SNB), represented by CEO Tariq Al-Sadhan; stc Group, represented by Chief Executive of the Customer Unit Faisal AlSaber; CEO of Dr. Sulaiman Al Habib Medical Group (HMG), represented by CEO Faisal Al Nassar; Saudi Aramco, represented by Senior VP of Government Affairs Mohammed Al-Khaldi; and Saudi Arabian Airlines (Saudia), represented by Chief Marketing Officer Khaled Tash. He also signed contracts with other local and global partners.

 Advisor Alalshikh valued the mutual trust between Riyadh Season and its private sector partners, considering it a testament to the success of the model built on sustained partnership.

 Riyadh Season 2025 reaffirms its standing as one of the leading entertainment seasons in the region and the world, while continuing to play an important role in supporting the national economy and reinforcing Riyadh’s position as a premier destination for global events, in line with the goals of Saudi Vision 2030.